Using Social Media to Build Email Lists
If you do not have an email list for your business, you’re missing out on customers and money. In today’s online world, you can have access to millions of people at your fingertips, so it’s important for your business to take advantage of this. Being active and engaging with your audience on social media is […]
The Importance of Website Security
Your website is the first impression that potential customers will have of your business. They are likely to Google you and see your offerings, what people have said about you, and the overall vibe of your business. This space should help draw people in and without it you are missing out on a lot of […]
Speaking to Your Audience – The New Media Approach
Unless you’ve been living under a rock, people don’t consume media content the way they used to. Social media, along with streaming services, have kicked traditional media sources to the curb. Though this has made lives easier, it’s forced businesses, both large and small, to adapt if they want their messages to be heard. […]
The Breakdown of Facebook Mid Roll Ads
Since way back in the flip phone days of 2004, Facebook has been a social media innovator. Their newest change is a form of advertising, the mid roll video ad. These mid roll ads are similar to the ads that you skip as fast as you can before videos on YouTube, but instead of pf playing before the video, they are played in the middle of videos and […]
Be Bold – Utilize Guerilla Marketing
Have you ever seen some sort of advertisement that was unusual and caught your eye? For example, McDonalds french fries painted as the crosswalk, a KitKat park bench, or even an unusual giant painting on a building. Whatever it may have been, all of these advertisements are using a similar strategy to convey a bold […]
Making Sense of Instagram Advertising
If you’re like us and can’t get enough of Instagram, chances are you’ve scrolled across an ad or two. Instagram advertisements are a popular way to bring your brand more attention, and engage that hard-to-reach millennial audience. As the social media site continues to add to it’s 700 million users, there’s a great chance the […]
It’s Time to Press Play – The Rise of Facebook Video Marketing
We have all caught ourselves scrolling through Facebook late at night watching one video after another on our newsfeed. Videos have become one of the most posted and engaging form of content on Facebook. Companies are taking advantage of this trend by posting short videos that advertise their brand or products. Since Facebook was […]
Going Live – The Latest Social Media Trend
In the world we live in today, just about everyone is thoroughly emerged in their phones, whether it be on Facebook, Instagram, Snapchat etc. Whatever it may be, it is hard to ignore all of the newest and hottest features that have been emerging recently. One of the latest and most popular new features is […]
Media Change Throughout the Seasons – Where to Invest
Successful marketing is all about being where your consumers are. There are many circumstances that can change the channels through which media is consumed. One of the biggest causes of media change are the seasons. Think about it…do you watch as much TV in the summer as you do in the winter? Chances are, you […]
Communication Breakdown: The Rise of Gifs & Memes
The rise of social media has changed our lives, for better or for worse, and has given us new forms of communication. The act of communicating itself has drastically changed from era to era, generation to generation. Cave paintings, carrier pigeons, the postal service, Morse Code, the telephone, texting, and social media. Each one evolved […]
