Music to Your Ears | Benefits of Radio Advertising
The advertising landscape is getting more complex every day, but there’s one way to reach your target audience that hasn’t changed in nearly 100 years: radio. People are picking up the newspaper far less than ever before, and the television market is currently at a turning point, but radio has been a constant in consumers’ […]
Stay in the Know | How to Keep Up With Latest Marketing Trends
The marketing world is ever changing and sometimes it is very hard to keep up with the latest marketing trends. There are many ways you can keep up by using websites that you probably already use daily. These sites will be your go-to for new information. The first that I would like to touch […]
Digital Trends | Influencer Marketing
Few things get your brand more exposure than partnering with a top-of-the-line celebrity to endorse your product. People love famous people, and when a brand or product becomes synonymous with a star athlete or A-list actor, it usually sells incredibly well. That’s because endorsements increase consumer confidence. Endorsements are great for corporations, but what about […]
We’ve Moved! – And We’re All the Better For It
On January 27th, we made a slight, little change…We moved! We have moved to the beautiful town of East Greenwich right on Main Street. Our team worked hard breaking down the old office and setting up the new one in what could go down in history as the easiest move ever! Don’t believe us? Check […]
Advertising is Everywhere | Tips to Making Your Advertising Efforts Stand Out
If you’ve ever been to New York City, you know Times Square is its own world of advertisements. By simply walking through the sidewalks of 42nd Street, one is exposed to hundreds of advertisements on bright screens and billboards. With so many brands advertising their products and services to the same audiences, how does a […]
Responding to Negative Social Media – The Wendy’s Way
When posting on social media, you are opening up the door for people to comment whatever they want – sometimes negatively. No one wants to see negative social media posts, and responding to negativity on social media can sometimes be hard! You don’t want to seem unprofessional by responding back harshly, but you also don’t […]
The Justice League of Social Media | Taking Down Terrorism
In recent years, acts of terrorism have increased throughout the world. Research shows that terror attacks have increased by an alarming 71%. Every morning, after waking up with our much needed coffee, we are confronted by various news outlets of new forms of violence and ways that the government entities are working to prevent future […]
Holiday Stress? I Think You Mean Holiday Impress! – How Social Networks Will Help You During the Holiday Season
December…. You either love it or hate it. Holiday planning can be enough to make you go off the deep end, but we are here to make sure that doesn’t happen! How do you usually spread the word about your holiday celebration? Is it something along the lines of, “I called Uncle Dave and he […]
Public Relations | Why a Charitable Campaign is Great for Business
There’s never a bad time of the year to give – charities always need support around the clock. But something about the holidays just gives us that extra spark to donate to those who haven’t been as fortunate – money, toys, clothes, etc. As a business, charity work is not only personally rewarding (do it […]
Advertisement Disruptions | How the Presidential Election Stole Christmas
Out with the Halloween costumes in with the Holiday decorations, right? The most wonderful time of the year is at our fingertips, but this year we have a few hurdles to jump before we start seeing garland wrapped pillars and sparkling lights throughout town. The presidential campaign and upcoming election has caused several companies to […]
