Using Social Media to Build Email Lists
If you do not have an email list for your business, you’re missing out on customers and money. In today’s online world, you can have access to millions of people at your fingertips, so it’s important for your business to take advantage of this. Being active and engaging with your audience on social media is […]
Going Live – The Latest Social Media Trend
In the world we live in today, just about everyone is thoroughly emerged in their phones, whether it be on Facebook, Instagram, Snapchat etc. Whatever it may be, it is hard to ignore all of the newest and hottest features that have been emerging recently. One of the latest and most popular new features is […]
Media Change Throughout the Seasons – Where to Invest
Successful marketing is all about being where your consumers are. There are many circumstances that can change the channels through which media is consumed. One of the biggest causes of media change are the seasons. Think about it…do you watch as much TV in the summer as you do in the winter? Chances are, you […]
Communication Breakdown: The Rise of Gifs & Memes
The rise of social media has changed our lives, for better or for worse, and has given us new forms of communication. The act of communicating itself has drastically changed from era to era, generation to generation. Cave paintings, carrier pigeons, the postal service, Morse Code, the telephone, texting, and social media. Each one evolved […]
Stay in the Know | How to Keep Up With Latest Marketing Trends
The marketing world is ever changing and sometimes it is very hard to keep up with the latest marketing trends. There are many ways you can keep up by using websites that you probably already use daily. These sites will be your go-to for new information. The first that I would like to touch […]
Digital Trends | Influencer Marketing
Few things get your brand more exposure than partnering with a top-of-the-line celebrity to endorse your product. People love famous people, and when a brand or product becomes synonymous with a star athlete or A-list actor, it usually sells incredibly well. That’s because endorsements increase consumer confidence. Endorsements are great for corporations, but what about […]
Advertising is Everywhere | Tips to Making Your Advertising Efforts Stand Out
If you’ve ever been to New York City, you know Times Square is its own world of advertisements. By simply walking through the sidewalks of 42nd Street, one is exposed to hundreds of advertisements on bright screens and billboards. With so many brands advertising their products and services to the same audiences, how does a […]
Responding to Negative Social Media – The Wendy’s Way
When posting on social media, you are opening up the door for people to comment whatever they want – sometimes negatively. No one wants to see negative social media posts, and responding to negativity on social media can sometimes be hard! You don’t want to seem unprofessional by responding back harshly, but you also don’t […]
The Justice League of Social Media | Taking Down Terrorism
In recent years, acts of terrorism have increased throughout the world. Research shows that terror attacks have increased by an alarming 71%. Every morning, after waking up with our much needed coffee, we are confronted by various news outlets of new forms of violence and ways that the government entities are working to prevent future […]
Holiday Stress? I Think You Mean Holiday Impress! – How Social Networks Will Help You During the Holiday Season
December…. You either love it or hate it. Holiday planning can be enough to make you go off the deep end, but we are here to make sure that doesn’t happen! How do you usually spread the word about your holiday celebration? Is it something along the lines of, “I called Uncle Dave and he […]