Tailoring Brand Identity | Your Social Media Wardrobe
Every morning we wake up, pour ourselves a cup of coffee and scroll through Facebook to see what’s new on the daily feed. Eventually (and unfortunately) you get up to get dressed and ready to go. Some days are easier then others, but still a very important decision considering you’ll be in those clothes all […]
Communication Breakdown | The Rise of Gifs & Memes
The rise of social media has changed our lives, for better or for worse, and has given us new forms of communication. The act of communicating itself has drastically changed from era to era, generation to generation. Cave paintings, carrier pigeons, the postal service, Morse Code, the telephone, texting, social media, and now, gifs and […]
Sensationalism VS Social Good – The Social Media Conundrum
Millions of accounts are active on social media platform daily, sharing photographs, articles, and statements about anything and everything going on around the world. Scroll through your Twitter account right now. I bet you saw a few memes about Harambe and a ton of people hating on Pumpkin Spice Lattes. Scrolling down a little […]
Snapchat Advertising
Snapchat has had a fascinating ride to the top of the social media world. They started out very simply, as an image sharing platform. You could send a “snap” to one of your friends, and the image would only be available to view for 10 seconds or less, then it would be gone forever. Since […]
POKEMON GO | Social Media, Augmented Reality, and Mental Health
Are you Pokemon Go-ing? It’s good for your health! According to a 2015 study by Proceedings of the National Academy of Sciences, walking around and spending time in nature for at least 90 minutes a day can improve one’s mental health. If you’re a millennial, chances are you’ve been taking walks outside much more […]
Instagram’s Big Changes
The Instagram universe has, for a very long time, thrived and differentiated from any other social media platform by having a chronological newsfeed as opposed to a popularity-driven one. It seems, however, that has all changed with Instagram’s newest rebranding efforts. Instagram, since being acquired by social media giant Facebook, has stated for a while […]
Can You Expand Your Customer Base With Almost no Budget?
By the power of innovative marketing, yes you can! The market is flooded with ways to get your message to your customers. Facebook, Twitter and LinkedIn are all leading the charge on the social media front. Go Daddy offers SEO optimization and Google offers Adwords for your website. What do all of these things have […]
Maximizing Your Online Advertising Strategy
Online advertising works and in this internet and digital age the methods of getting your message to the customer are practically limitless. The question then becomes which of those choices provide tangible results, rather than leaving you feeling like you are shouting into a void? Let us examine some of the most popular selections of […]
Top 7 Social Media Marketing Trends Dominating 2016
Would it surprise you to learn that some experts believe Google GOOGL +0.44%+ is on its way out, that MySpace is making a last-ditch attempt to re-engage users, or that Foursquare is in the middle of a radical overhaul? Late last year, I made some predictions for social media trends in my article,The Top 7 Social Media Marketing Trends That […]
How to Use Hashtags in 2023: A Guide for Every Network
Hashtags might be confusing at first, but they’re worth learning. They let you join conversations or content around a certain topic so people with similar interests can find your stuff more easily.