Media Change Throughout the Seasons – Where to Invest
Successful marketing is all about being where your consumers are. There are many circumstances that can change the channels through which media is consumed. One of the biggest causes of media change are the seasons. Think about it…do you watch as much TV in the summer as you do in the winter? Chances are, you […]
Communication Breakdown: The Rise of Gifs & Memes
The rise of social media has changed our lives, for better or for worse, and has given us new forms of communication. The act of communicating itself has drastically changed from era to era, generation to generation. Cave paintings, carrier pigeons, the postal service, Morse Code, the telephone, texting, and social media. Each one evolved […]
Music to Your Ears | Benefits of Radio Advertising
The advertising landscape is getting more complex every day, but there’s one way to reach your target audience that hasn’t changed in nearly 100 years: radio. People are picking up the newspaper far less than ever before, and the television market is currently at a turning point, but radio has been a constant in consumers’ […]
We’ve Moved! – And We’re All the Better For It
On January 27th, we made a slight, little change…We moved! We have moved to the beautiful town of East Greenwich right on Main Street. Our team worked hard breaking down the old office and setting up the new one in what could go down in history as the easiest move ever! Don’t believe us? Check […]
Employee Spotlight: A DTailed Interview
An Interview with Chief Operations Officer Derin Temel – 1 – Q: So Mr. Derin Temel, better known as DT, you and your partner, Darren Jodoin have been working in advertising for quite some time. How did you get into the ad game? A: ”I had been involved in sales and marketing for the printing […]
Innovative Facebook Changes
Facebook’s recent updates are going to impact the marketing industry in a major way. With several new updates coming, Facebook is changing the game by adding several new features that will change how we use the social platform forever. Brands are paying attention because these 5 features could impact how we market on Facebook, and […]
Did You Know? Some Recent Facts About Advertising Spending
The advertising industry is always changing, and as a result, we are constantly adapting our campaigns to compete with market trends. The Facts Here are some current facts about advertising and media expenses: Marketers spend 540 billion dollars globally on advertising this year. 28% of marketers have reduced their ad budget to therefore fund more digital marketing. […]
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