The Secret (Not So Secret) Art of Geofencing
Nearly two-thirds of American public now own a smartphone of some sort, which is why it’s crucial that business owners make efforts to target potential customers through mobile marketing. Geofencing is a service that triggers an action when a mobile device enters a set location. From coupons to notifications to engagement features to security alerts, businesses […]
Using Social Media to Build Email Lists
If you do not have an email list for your business, you’re missing out on customers and money. In today’s online world, you can have access to millions of people at your fingertips, so it’s important for your business to take advantage of this. Being active and engaging with your audience on social media is […]
Going Live – The Latest Social Media Trend
In the world we live in today, just about everyone is thoroughly emerged in their phones, whether it be on Facebook, Instagram, Snapchat etc. Whatever it may be, it is hard to ignore all of the newest and hottest features that have been emerging recently. One of the latest and most popular new features is […]
Media Change Throughout the Seasons – Where to Invest
Successful marketing is all about being where your consumers are. There are many circumstances that can change the channels through which media is consumed. One of the biggest causes of media change are the seasons. Think about it…do you watch as much TV in the summer as you do in the winter? Chances are, you […]
Sports Marketing | New England teams bring the hype
It’s game day. Three words that contain just enough hype to make every football fan wake up on the right side of the bed. You go about your business for the day because let’s face it, you still have things to do. But you do them with a little more pep in your step. You […]
Sensationalism VS Social Good – The Social Media Conundrum
Millions of accounts are active on social media platform daily, sharing photographs, articles, and statements about anything and everything going on around the world. Scroll through your Twitter account right now. I bet you saw a few memes about Harambe and a ton of people hating on Pumpkin Spice Lattes. Scrolling down a little […]
Behind the Scenes: Our Photo Shoot at The Trap
We’re going to be honest- our job is a lot of fun. Sure, there are stressful days, but here at Paradigm we are always looking for opportunities to make the big things happen- with team work, creativity, and an open mind, it’s our strategies that strengthen our client’s vision. Our evening photo shoot at The Trap […]