From 60 Seconds to 60 Minutes: IGtv
The way in which the public is consuming media has shifted significantly in the past few years. Mobile video is expected to account for 78% of all mobile traffic by 2021. Social media giants can already be seen adjusting to this change. Facebook now has stories (videos or images that are shared with followers/friends for […]
Pancakes and Public Relations: A Closer Look at IHOp to IHOb
Social media is a revolutionary public relations tool that is changing how messages are being communicated to the public. Traditional public relations is no longer a one-way method of communication. It is now becoming a dialogue between the company and consumers, as seen last week when the iconic breakfast chain iHop revealed that it would […]
The Breakdown of Facebook Mid Roll Ads
Since way back in the flip phone days of 2004, Facebook has been a social media innovator. Their newest change is a form of advertising, the mid roll video ad. These mid roll ads are similar to the ads that you skip as fast as you can before videos on YouTube, but instead of pf playing before the video, they are played in the middle of videos and […]
Making Sense of Instagram Advertising
If you’re like us and can’t get enough of Instagram, chances are you’ve scrolled across an ad or two. Instagram advertisements are a popular way to bring your brand more attention, and engage that hard-to-reach millennial audience. As the social media site continues to add to it’s 700 million users, there’s a great chance the […]
Communication Breakdown: The Rise of Gifs & Memes
The rise of social media has changed our lives, for better or for worse, and has given us new forms of communication. The act of communicating itself has drastically changed from era to era, generation to generation. Cave paintings, carrier pigeons, the postal service, Morse Code, the telephone, texting, and social media. Each one evolved […]
Stay in the Know | How to Keep Up With Latest Marketing Trends
The marketing world is ever changing and sometimes it is very hard to keep up with the latest marketing trends. There are many ways you can keep up by using websites that you probably already use daily. These sites will be your go-to for new information. The first that I would like to touch […]
Digital Trends | Influencer Marketing
Few things get your brand more exposure than partnering with a top-of-the-line celebrity to endorse your product. People love famous people, and when a brand or product becomes synonymous with a star athlete or A-list actor, it usually sells incredibly well. That’s because endorsements increase consumer confidence. Endorsements are great for corporations, but what about […]
Responding to Negative Social Media – The Wendy’s Way
When posting on social media, you are opening up the door for people to comment whatever they want – sometimes negatively. No one wants to see negative social media posts, and responding to negativity on social media can sometimes be hard! You don’t want to seem unprofessional by responding back harshly, but you also don’t […]
The Justice League of Social Media | Taking Down Terrorism
In recent years, acts of terrorism have increased throughout the world. Research shows that terror attacks have increased by an alarming 71%. Every morning, after waking up with our much needed coffee, we are confronted by various news outlets of new forms of violence and ways that the government entities are working to prevent future […]
Holiday Stress? I Think You Mean Holiday Impress! – How Social Networks Will Help You During the Holiday Season
December…. You either love it or hate it. Holiday planning can be enough to make you go off the deep end, but we are here to make sure that doesn’t happen! How do you usually spread the word about your holiday celebration? Is it something along the lines of, “I called Uncle Dave and he […]