Advertisement Disruptions | How the Presidential Election Stole Christmas

Starbucks holiday cup with "No Peeking" written on it, surrounded by blurred red cups, promoting seasonal marketing strategies.

Out with the Halloween costumes in with the Holiday decorations, right? The most wonderful time of the year is at our fingertips, but this year we have a few hurdles to jump before we start seeing garland wrapped pillars and sparkling lights throughout town. The presidential campaign and upcoming election has caused several companies to […]

Sports Marketing | New England teams bring the hype

Navy blue knit hat with pom-pom featuring "DO YOUR JOB" text and New England Patriots logo, representing sports fan apparel for game day excitement.

It’s game day. Three words that contain just enough hype to make every football fan wake up on the right side of the bed. You go about your business for the day because let’s face it, you still have things to do. But you do them with a little more pep in your step. You […]

11 Ways to Successfully Use Social Media

1. Define your goal Before you get started, figure out what you want to gain from social media marketing. Is it a way to be seen? Do you want your business more known? Do you wish to increase awareness of your brand? Or do you intend to attract new clients? Knowing precisely why you’re using […]

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