Employee Spotlight: A DTailed Interview
An Interview with Chief Operations Officer Derin Temel – 1 – Q: So Mr. Derin Temel, better known as DT, you and your partner, Darren Jodoin have been working in advertising for quite some time. How did you get into the ad game? A: ”I had been involved in sales and marketing for the printing […]
Branding: The Psychology Behind Colors
Often when starting up a business, many entrepreneurs are too caught up in creating their business plan, hiring staff, and making sure daily operations are accounted for to properly brand their new business. When starting up a business, you need to design a logo, choose a color or two, and pick an appealing font. It’s […]
Behind the Scenes: Our Photo Shoot at The Trap
We’re going to be honest- our job is a lot of fun. Sure, there are stressful days, but here at Paradigm we are always looking for opportunities to make the big things happen- with team work, creativity, and an open mind, it’s our strategies that strengthen our client’s vision. Our evening photo shoot at The Trap […]
A Unique Logo Is Essential Your Business
Do I really need a good logo? Yes. 100 times yes. Although you can create and run a business without one, you shouldn’t. This is one of the most common mistakes among small business owners when it comes to making a public presence and growing their business. Many start-ups don’t see a need for one, and […]
11 Ways to Successfully Use Social Media
1. Define your goal Before you get started, figure out what you want to gain from social media marketing. Is it a way to be seen? Do you want your business more known? Do you wish to increase awareness of your brand? Or do you intend to attract new clients? Knowing precisely why you’re using […]