Editing Is Everything: Incorporating Video Into Your Marketing Strategy
Investing in video content can create a vast amount of brand awareness. However, a video is only as effective as its editing. A video ad spot should be edited for the platform it is going to be featured on. For example a ten second video is better suited for a platform like Instagram rather than […]
The Secret (Not So Secret) Art of Geofencing
Nearly two-thirds of American public now own a smartphone of some sort, which is why it’s crucial that business owners make efforts to target potential customers through mobile marketing. Geofencing is a service that triggers an action when a mobile device enters a set location. From coupons to notifications to engagement features to security alerts, businesses […]
Digital Trends | Influencer Marketing
Few things get your brand more exposure than partnering with a top-of-the-line celebrity to endorse your product. People love famous people, and when a brand or product becomes synonymous with a star athlete or A-list actor, it usually sells incredibly well. That’s because endorsements increase consumer confidence. Endorsements are great for corporations, but what about […]
Advertising is Everywhere | Tips to Making Your Advertising Efforts Stand Out
If you’ve ever been to New York City, you know Times Square is its own world of advertisements. By simply walking through the sidewalks of 42nd Street, one is exposed to hundreds of advertisements on bright screens and billboards. With so many brands advertising their products and services to the same audiences, how does a […]
Communication Breakdown | The Rise of Gifs & Memes
The rise of social media has changed our lives, for better or for worse, and has given us new forms of communication. The act of communicating itself has drastically changed from era to era, generation to generation. Cave paintings, carrier pigeons, the postal service, Morse Code, the telephone, texting, social media, and now, gifs and […]
Marketing Roadblocks: Navigating the Adblock Era
Technology often changes faster than the world can adapt accordingly to it, making it difficult for businesses to keep up with effective advertising strategies. It hasn’t been until now that Adblock has moved beyond a niche audience and into the mainstream. There are so many options users can choose from, all of which spell out […]
