Political Advertising | Slinging Slogans and Lobbing Logos

Group of five professionals engaged in a collaborative discussion around a laptop, showcasing teamwork and communication in a modern workspace, relevant to marketing and advertising strategies.

It turns out there is no rock big enough to hide under that would insulate us from the madness that is the 2016 election campaign – trust us, we looked. But even when the future well-being of one of the world’s only superpowers is at stake, there’s still a lot of fun that can be […]

Branding: The Psychology Behind Colors

Color wheel diagram illustrating branding elements and stakeholders, including consumers, advertisers, and marketers, emphasizing the psychology of colors in branding strategies.

Often when starting up a business, many entrepreneurs are too caught up in creating their business plan, hiring staff, and making sure daily operations are accounted for to properly brand their new business. When starting up a business, you need to design a logo, choose a color or two, and pick an appealing font. It’s […]

A Unique Logo Is Essential Your Business

Do I really need a good logo? Yes. 100 times yes. Although you can create and run a business without one, you shouldn’t. This is one of the most common mistakes among small business owners when it comes to making a public presence and growing their business. Many start-ups don’t see a need for one, and […]

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