PR: Handling a Crisis in the Community
What do you think of when you hear “PR”? If the words “damage control” come to mind, you’re not alone. It seems the only time we even refer to public relations is when a business does something terribly wrong. Out of fear of public outcry, the business enters crisis management mode. We […]
Branding: The Psychology Behind Colors
Often when starting up a business, many entrepreneurs are too caught up in creating their business plan, hiring staff, and making sure daily operations are accounted for to properly brand their new business. When starting up a business, you need to design a logo, choose a color or two, and pick an appealing font. It’s […]
Importance of Responsive Websites
Websites are everything in business today. Having a website for your business, however small it may be, offers a whole new world of fiscal opportunities. Looking for a sandwich shop on a road trip? Ask Siri. Searching for a new gym to join? Google it. In a world of digital saturation, businesses need to strive […]
Instagram’s Big Changes
The Instagram universe has, for a very long time, thrived and differentiated from any other social media platform by having a chronological newsfeed as opposed to a popularity-driven one. It seems, however, that has all changed with Instagram’s newest rebranding efforts. Instagram, since being acquired by social media giant Facebook, has stated for a while […]
Facebook Reactions
Have you been reacting on Facebook lately? It has been about 3 months since the initial launch of Facebook reactions (ranging from “wow!” to “angry”) extending our Facebook emotions past a “like” button, These 5 emojis are called “Love” “HAHA” “Wow” “Sad” and “Angry”. They were made as a response to users feeling like not every post […]
Viral Video Marketing
Viral video marketing is becoming a huge and effective trend in the marketing world. It is not just an effective platform for major brands, but small businesses as well. It is hard to get noticed on social media, because of how fast it keeps growing each and every day. Viral videos are a great way […]
Innovative Facebook Changes
Facebook’s recent updates are going to impact the marketing industry in a major way. With several new updates coming, Facebook is changing the game by adding several new features that will change how we use the social platform forever. Brands are paying attention because these 5 features could impact how we market on Facebook, and […]
Facebook’s New Livestreaming Feature Changes the Game
The social world is always trying to try new things in our lives, and livestreaming is now one of them. Facebook just recently launched its new livestreaming mobile feature, “Facebook Live Video”. Its purpose is to let users broadcast their life in real time. The video is uploaded to the user’s profile once the livestream is finished. This feature will […]
Did You Know? Some Recent Facts About Advertising Spending
The advertising industry is always changing, and as a result, we are constantly adapting our campaigns to compete with market trends. The Facts Here are some current facts about advertising and media expenses: Marketers spend 540 billion dollars globally on advertising this year. 28% of marketers have reduced their ad budget to therefore fund more digital marketing. […]
Media Buying: The Importance of Using an Agency
Agency use, in terms of media buying, is extremely important and vital to getting your advertising money’s worth. Not only do we offer an in-depth understanding of channels, but we also produce the creative messaging that drives your campaign’s performance. How We Do It We help your business discover new ways to connect with consumers. With the change in technology and digital media […]