The way in which the public is consuming media has shifted significantly in the past few years. Mobile video is expected to account for 78% of all mobile traffic by 2021. Social media giants can already be seen adjusting to this change. Facebook now has stories (videos or images that are shared with followers/friends for 24 hours) and Instagram just launched an entirely new platform: Instagram tv or IGtv.
2023: The Year of Short-Form Video Content
In this article we’ll explain why you should take advantage of this rapidly rising trend and how your business can