Nearly two-thirds of American public now own a smartphone of some sort, which is why it’s crucial that business owners make efforts to target potential customers through mobile marketing. Geofencing is a service that triggers an action when a mobile device enters a set location. From coupons to notifications to engagement features to security alerts, businesses are finding creative ways to use geofencing that benefit their brand. Curious as to how this feature can be of use for building your customer base? Read on.