Ensuring Compatibility and Maintaining Functionality: The Importance of Updating from PHP 7.4
In the rapidly evolving landscape of web development, keeping your website’s software up-to-date is crucial for maintaining its security, performance, and compatibility. One critical aspect of this maintenance involves managing your PHP version. As of November 2022, PHP 7.4 has reached its end-of-life (EOL) status, meaning it no longer receives official support or updates. This […]
Announcing the Official Launch of Matched Audience Targeting with PMC Media Group
Announcing the Official Launch of Matched Audience Targeting with PMC Media Group The Ultimate Matchmaker in Connected TV We’re excited to officially unveil PMC Media Group’s Matched Audience Targeting, a groundbreaking solution designed to revolutionize how brands connect with their ideal consumers. Leveraging advanced AI technology, Matched Audience Targeting delivers unparalleled precision in Connected TV […]
Exploring PMC Performance Media New “Matched Audience Targeting”
The Ultimate Matchmaker in CTV PMC Matched is a proprietary system that uses AI to score consumers in nearly every U.S. household based on their shopping behavior, recent life events, and most relevant interests — then predicts what they’ll want to buy next. It powers the world’s first keyword-based audience builder for CTV, which lets […]